Anti-Stigma Campaign

The Sacramento County Opioid Coalition is working to end stigma against Opioid Use Disorder (OUD). Our coalition created a series of PSA videos and infographics to spread the word. Ending stigma saves lives and increases the use of treatment services. 

When someone is sick, we should not shame or blame, but offer support and treatment options.  

PSA Campaign 2021

The Sacramento County Opioid Coalition knows the power of knowledge. We have developed multiple Public Service Announcements to spread awareness on Opioid Use Disorder and educate the public on the facts.

Who is Affected by Opioid Use Disorder?

30 Second PSA

15 Second PSA

Addiction is Treatable. Recovery is Achievable.

30 Second PSA

15 Second PSA

End the Opioid Stigma

30 Second PSA

15 Second PSA

What us Drug Addiction?

30 Second PSA

15 Second PSA

Syntehtic Opioids Like Fentanyl are Lethal

30 Second PSA

15 Second PSA

2019 Anti-Stigma Campaign

Resources Addressing Stigma

International Overdose Awareness Day is a global event held on August 31 each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have died or had a permanent injury as a result of drug overdose. They also offer many downloadable resources.

This document addresses the terminology used to describe addiction and how it has contributed to the stigma.

Narcotics Anonymous will help you stop using drugs and find a new way to live. Find a meeting here, and live drug free. One day at a time. Keep coming back.

The Nar-Anon Family Groups is primarily for those who know or have known a feeling of desperation concerning the addiction problem of someone very near to you. We have traveled that unhappy road too, and found the answer with serenity and peace of mind.

A free information and referral service for the community. Just call 2-1-1 (or 916-498-1000) or 7-1-1 if you are Deaf or Hard of Hearing and ask to be connected to 2-1-1. An InfoLine referral specialist will take your call and choose from over 2,400 nonprofit and public programs to recommend ones best suited to help. Calls are always confidential and interpreters are available free of charge.

This resource examines the role of language in perpetuating substance use disorder stigma, followed by tips for assessing when and how we may be using stigmatizing language, and steps for ensuring that the language we use and messages we deliver are positive, productive, and inclusive.

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